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Marketing

Bike against stepsTargeting millions of active people

In recent years VOS Media have built an unrivalled community of active visitors to its award winning shows. The marketing campaign of The London Bike Show will have full access to this audience through online promotions to a combined email database in excess of 200,000.

Over 80,000 active visitors from London & the South-East visited their shows in 2009:

  • 20% of visitors to The Outdoors Show at the NEC came from London and the South-East
  • The Vitality Show, Earls Court, has 40,000 visitors per year. 21% regularly take part in outdoor pursuits such as walking and camping
  • The Ski and Snowboard Show, Olympia, has 37,000 visitors per year, 41% are cyclists

TheLondonBikeShow.co.uk is currently in development and will be live early July 2010. The site will provide visitors with all the essential information to plan their day at the show, plus fun social media content creating a buzz and chatter among London's cycling communities.
  
Working with national, regional and local media partners

The marketing campaign will target millions of active individuals in London, the South-East and beyond.

The vast network of clubs and leisure facilities affords unrivalled marketing opportunities:

  • Marketing through regional and national cycling related organisations, including clubs, associations and national bodies
  • National and regional, TV and radio coverage
  • The unique nature of London's cycling community offers unique opportunitites for exciting and unconventional markteing initiatives that will create a buzz about the show. More to be revealed!